Chennai Mathematical Institute


Data Science Seminar
Date: Wednesday, October 20, 2021
Time: 5:30 pm to 6:30 pm
An AI Platform to Understand and Leverage Human Choice Architecture

Vijay Perincherry
Chief data scientist,, USA.


Organizations have always encountered the challenge of devising ways to create personalized connections with their constituents. This is true for retailers dealing with their customers, educational institutions engaging with their students or hospital systems caring for their patients. Segmentation strategies based on demographics and such static attributes have proved to be quite ineffective in developing the empathic relationship that they desire. In this talk, I will present an AI platform that enables organizations to understand their constituents’ individual mindsets and empowers them to structure and deploy engagement strategies tailored to these mindsets. The talk will focus primarily on the mathematical foundation of this learning platform, which combines the applications of Evidence Theory and Inference Graphs. I will also present some case studies that highlight successful outcomes that organizations have achieved through the use of this platform.

About the speaker: Vijay is an entrepreneur fascinated by the opportunities to apply principles of mathematics and algorithms to solve real world problems, particularly those related to human choice architecture. He has been involved in a wide range of initiatives from supporting toll road financing to political campaigning. Vijay is a co-founder of Discourse Analytics, which supports post-secondary educational institutions in their student success initiatives, and also serves as the Chief Data Scientist of Indiggo, the Leadership Platform that helps organizations maximize their leadership capacity. Vijay has a BTech from IIT, Madras and a PhD in Applied Mathematics from the University of Delaware.