Chennai Mathematical Institute


3:30 pm, CMI Auditorium
Rhyme and Reason

Sofia Ashraf
Environment Course: Workshop.


The most precious commodity today isn't gold or diamonds. It is "people's attention". Everyone from the film industry to the government to advertisers with multi-million budgets to one dude sitting at home making a meme on his laptop seems to be vying for the same thing --- space on a digital timeline. So how do activists and NGOs plate up their message in an interesting way for a "What's Next" Generation? In this workshop, Sofia Ashraf will share some of her learnings about communication for the digital environment and explore some of the creative formats she has used in the past to tackle environmental, political and gender issues.

About the speaker:

Sofia Ashraf is an activist, digital content creator, rapper and writer with over 10 years of experience in the fields of advertising and communication. She began rapping at the age of 18. In 2015 Vettiver Collective decided to take protests to the digital platform and along with Sofia, they produced "Kodaikanal Won't" -- a video addressing the mercury poisoning caused by a thermometer factory owned by Unilever. The video garnered over 4 million views and resulted in the multi-national company compensating 591 ex-employees. She is currently working with Vettiver Collective on campaigns pertaining to culture, industrial pollution and political & moral policing. Brought up in an extremely austere and orthodox Muslim household, Sofia's primary objective is to help girls like her fight years of social conditioning and moral policing to attain their true potential.

For more details, see

All are welcome.